![Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike?](https://theundefeated.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)
Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike?
![LeBron James opens up on his lifetime Nike deal while walking through his enormous shoe closet | For The Win LeBron James opens up on his lifetime Nike deal while walking through his enormous shoe closet | For The Win](https://ftw.usatoday.com/wp-content/uploads/sites/90/2015/12/474810474_78133310-e1449666672255.jpg?w=1000&h=600&crop=1)
LeBron James opens up on his lifetime Nike deal while walking through his enormous shoe closet | For The Win
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZQ/MW-HQ319_lebron_20190828142017_ZQ.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James Net Worth: Breaking Down His Salary, Shoe Contract and More | Bleacher Report | Latest News, Videos and Highlights LeBron James Net Worth: Breaking Down His Salary, Shoe Contract and More | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/745/035/hi-res-6d1555612093d39e0af5679745c6d2fd_crop_north.jpg?1527880531&w=3072&h=2048)
LeBron James Net Worth: Breaking Down His Salary, Shoe Contract and More | Bleacher Report | Latest News, Videos and Highlights
![The Source |LeBron James' Business Partner Pretty Much Confirmed That LBJ's Nike Deal Is Worth a Billion The Source |LeBron James' Business Partner Pretty Much Confirmed That LBJ's Nike Deal Is Worth a Billion](https://thesource.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-17-at-10.32.59-AM.png)