![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion](https://external-preview.redd.it/xj8TJGmMUwlRpvwxSIxXcYtL2VfV5lwqHkbeKh3eCok.jpg?auto=webp&s=954ed0d75e38b831c03eeaeacc891f0da7366f00)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion
![Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/08/11/01/17141790-7344501-image-a-9_1565482867018.jpg)
Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online
Boss Brewing on Twitter: "@DarrenMills2 @RohanGye @welshyac24 Always the feedback we want 🤣" / Twitter
![Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online](https://i2-prod.walesonline.co.uk/incoming/article16752019.ece/ALTERNATES/s615/0_Bosscanv.jpg)
Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online
Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight | ITV News Wales
![Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/03/12/JoeLycett-5.jpg?width=968)