![Nike, adidas and the end of the traditional boot deal: Haaland, Sterling and Saka set the trend | Goal.com US Nike, adidas and the end of the traditional boot deal: Haaland, Sterling and Saka set the trend | Goal.com US](https://assets.goal.com/v3/assets/bltcc7a7ffd2fbf71f5/blt73fa207d76dde01b/62fdf975f1364548b9bd17b0/Erling_Haaland_Manchester_City_2022-23.jpg)
Nike, adidas and the end of the traditional boot deal: Haaland, Sterling and Saka set the trend | Goal.com US
![Messi joined the billionaire boys club thanks to endorsement deals with the likes of Adidas, a hotel and clothing label | The US Sun Messi joined the billionaire boys club thanks to endorsement deals with the likes of Adidas, a hotel and clothing label | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2020/09/NINTCHDBPICT000005350083.jpg?strip=all&w=960)
Messi joined the billionaire boys club thanks to endorsement deals with the likes of Adidas, a hotel and clothing label | The US Sun
![David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations](https://talksport.com/wp-content/uploads/sites/5/2021/12/41f7b2a4-3a6e-4e7f-aab1-d48e2dfeeba2.jpg?strip=all&w=960&quality=40)
David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations
![A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal](https://fadeawayworld.net/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg5NjgyNDc0NzU2ODc2MDQx/282730009_1170522993695849_6895438652562375124_n.jpg)
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
![From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest? From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest?](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/06/16/ff81a463-6946-4c56-9f5a-ec885a487b17_19c7f3f5.jpg?itok=kKiZPmQq&v=1623834677)
From Conor McGregor to Cristiano Ronaldo, these are 2021's top paid athletes in the world – how did they each make over US$100 million in the past year and who's the richest?
![Lionel Messi signs new lifetime deal with Adidas…as Barcelona clamber to keep Argentinian superstar at Nou Camp | The Sun Lionel Messi signs new lifetime deal with Adidas…as Barcelona clamber to keep Argentinian superstar at Nou Camp | The Sun](https://www.thesun.co.uk/wp-content/uploads/2017/02/sport-preview-lionel-messi.jpg?strip=all&w=1500&h=1000&crop=1)
Lionel Messi signs new lifetime deal with Adidas…as Barcelona clamber to keep Argentinian superstar at Nou Camp | The Sun
![David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations](https://talksport.com/wp-content/uploads/sites/5/2021/12/TALKSPORT-Romeo-Puma.jpg?strip=all&quality=100&w=1500&h=1000&crop=1)
David Beckham has lifetime adidas deal but son Romeo signs with rivals Puma as teenager reveals Neymar and Arsenal legend Thierry Henry are inspirations
![SYNC Sponsorship on Twitter: "One of the world's biggest sponsorship deals was between David Beckham and Adidas. David Beckham signed a massive $160 million lifetime contract with Adidas. Although Adidas has its SYNC Sponsorship on Twitter: "One of the world's biggest sponsorship deals was between David Beckham and Adidas. David Beckham signed a massive $160 million lifetime contract with Adidas. Although Adidas has its](https://pbs.twimg.com/media/EToru0OXgAEvk0T.jpg)
SYNC Sponsorship on Twitter: "One of the world's biggest sponsorship deals was between David Beckham and Adidas. David Beckham signed a massive $160 million lifetime contract with Adidas. Although Adidas has its
![Where Steph Curry's potential lifetime contract ranks among major endorsements - NBC Sports Bay Area Where Steph Curry's potential lifetime contract ranks among major endorsements - NBC Sports Bay Area](https://www.nbcsports.com/sites/rsnunited/files/styles/article_hero_image/public/article/hero/web-091422-stephcurry.jpg)
Where Steph Curry's potential lifetime contract ranks among major endorsements - NBC Sports Bay Area
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/t_share/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![ESPN's Marc Stein Suggests Derrick Rose's 'Lifetime' adidas Deal Could Be Worth $250 Million | Sole Collector ESPN's Marc Stein Suggests Derrick Rose's 'Lifetime' adidas Deal Could Be Worth $250 Million | Sole Collector](https://images.solecollector.com/complex/image/upload/b2srbk1ulrbqhg35jbeu.jpg)